Business listings (also called citations) show your name, address, phone number and website on directories, maps and review platforms. Consistent, accurate listings help customers find you and help search engines confirm that your business is real.
Start here: claim your Google Business Profile first. It matters more than any other single listing for local visibility. Then work down the list that fits your market.
Global
| Platform |
Notes |
| Google Business Profile |
The most important local listing. Verify ownership and keep hours current. |
| Bing Places for Business |
Free, and can import from Google Business Profile. |
| Apple Business Connect |
Controls how you appear in Apple Maps and related services. |
| Facebook Page |
Widely used for contact details and reviews. |
| LinkedIn Company Page |
Best for B2B and professional services. |
| Yelp |
Reviews-led. Strong in the USA and some other markets. |
| Foursquare |
Place data used by several apps. |
| Hotfrog |
Free business listings in several countries. |
| Cylex |
Country-specific business directories. |
| Trustpilot |
Review platform that builds trust for online businesses. |
USA
| Platform |
Notes |
| Yellow Pages (YP.com) |
Long-standing directory with free basic listings. |
| Better Business Bureau |
Trust-focused profiles. Accreditation is separate and paid. |
| Manta |
Small business directory. |
| Superpages |
Local directory run by the Thryv group. |
| MerchantCircle |
Local business network with profiles. |
United Kingdom
| Platform |
Notes |
| Yell |
The UK’s best-known business directory. |
| Thomson Local |
Local directory with free and paid listings. |
| FreeIndex |
Free listings with customer reviews. |
| Checkatrade |
Vetted tradespeople. Application and checks required. |
| Cylex UK / Hotfrog UK |
Free general business listings. |
Canada
| Platform |
Notes |
| Yellow Pages Canada |
Established national directory. |
| Canpages |
Canadian local business directory. |
| Cylex Canada / Hotfrog Canada |
Free general listings. |
Australia
| Platform |
Notes |
| True Local |
Local business listings and reviews. |
| Yellow Pages Australia |
National directory. |
| Localsearch |
Local business listings. |
| StartLocal |
Free Australian business directory. |
| Hotfrog Australia |
Free general listings. |
India
| Platform |
Notes |
| Justdial |
Large local search and listings platform. |
| Sulekha |
Local services and home professionals. |
| IndiaMART |
B2B marketplace for manufacturers and suppliers. |
| TradeIndia |
B2B trade directory. |
| ExportersIndia |
B2B directory focused on exporters and suppliers. |
Keep your details consistent
- Use one exact version of your business name, address and phone number everywhere.
- Pick the same primary category on each platform where possible.
- Add real photos, opening hours and a short unique description.
- Reply to reviews, good and bad, professionally.
- Keep a simple sheet of every listing, its login and its last update date.
Directories close, merge and change terms. Check that a listing site is live and relevant to your market before you spend time on it. Avoid any service that offers to list you on hundreds of sites in a day.