Before you use any submission list, including ours, it helps to know what Google considers link spam. Google’s spam policies describe tactics meant to manipulate rankings, and its systems can neutralise those links or, in serious cases, reduce a site’s visibility. Always check the current wording on Google Search Central: spam policies, link spam section.
Tactics that Google treats as link spam
- Buying or selling links to pass ranking value, including exchanging goods or services for links.
- Excessive link exchanges (“link to me and I’ll link to you”) done at scale.
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text.
- Automated link creation using programs or tools.
- Requiring a link as part of terms of service or contracts without allowing proper attributes.
- Low-quality directory or bookmark site links.
- Forum comments with optimised links in posts or signatures.
What is fine
- Editorial links given because your content is useful
- Links from genuine profiles, listings and reviews that people really use
- Guest articles on relevant sites, written for readers and not just for links
- Press coverage earned from real news
Use link attributes correctly
| Attribute | Use it for |
|---|---|
| rel=”sponsored” | Paid, advertising or affiliate links |
| rel=”ugc” | User-generated content such as comments and forum posts |
| rel=”nofollow” | Links you do not want to vouch for or cannot trust |
How to use submission lists safely
- Choose relevance over volume. Pick a few platforms your customers actually use.
- Make every submission real. Unique text, honest descriptions, correct categories.
- Expect traffic and trust, not instant rankings. Many of these links are nofollow.
- Avoid bulk tools and “100 links in a day” offers.
- Monitor your backlinks in Search Console and fix issues early.
This page is general information, not legal or professional advice, and policies can change. When in doubt, read Google’s documentation and prioritise helping real users.