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Tag: new website

  • Off-Page SEO Checklist: 25 Steps for a New Website

    Launching a new site and not sure what to do outside it? Work through this list in order. It is built around earning trust, not racking up link counts.

    Foundation

    1. Fix the basics first. Clear titles, useful content, fast mobile pages. Off-page work builds on this.
    2. Set up Google Search Console and Bing Webmaster Tools.
    3. Install analytics so you can see referral traffic from every link you earn.
    4. Pick your audience and 3 to 5 core topics. Relevance guides every later decision.
    5. Check existing links in the Search Console links report, if the domain has any history.

    Profiles and listings

    1. Claim your Google Business Profile if you serve local customers.
    2. Claim Bing Places and Apple Business Connect.
    3. Create company pages on LinkedIn and the networks your audience uses.
    4. Keep your name, address and phone identical everywhere they appear.
    5. List on a few trusted, relevant directories. See our directory guide.
    6. Set up a simple way to collect genuine reviews.

    Content and links

    1. Publish one linkable asset: original data, a free tool or the best guide on a narrow topic.
    2. Guest post on relevant sites with real editorial standards. See the guest posting guide.
    3. Offer expert quotes to journalists and bloggers covering your field.
    4. Reclaim unlinked brand mentions with a polite note to the author.
    5. Redirect broken pages that already have backlinks to the closest live page.
    6. Pitch resource pages where your content fills a real gap.
    7. Turn research into visuals that others can cite with credit.

    Community and PR

    1. Answer questions on Q&A sites and forums where you can genuinely help.
    2. Share work in relevant communities and follow each community’s rules.
    3. Issue a press release only for real news.
    4. Join podcasts, webinars or events as a guest.
    5. Partner with local or industry organisations that can mention you.

    Monitoring

    1. Review new and lost links monthly and note what earned each one.
    2. Use the disavow tool sparingly: only for a manual action or a large pattern of spammy links you cannot remove.
    Stuck on step 12 onward? Our 90-day link building plan turns these into a schedule.